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WSJ: Holiday Sales Numbers Don't Add Up
at 2005-12-04 19:53:36
The WSJ agrees that one cannot determine actual sales from a sentiment report:Here's how the NRF's polling company, BIGResearch LLC, arrived at that estimate: The company has gathered an online panel of consumers who answer regular surveys about their buying habits, elections and other matters. The company emailed panelists on...
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