S & P analyst Tuna Amobi upgraded Spanish-language media company Univision (UVN) to ’strong buy’ and raised its price target to $38. Amobi’s notes on the upgrade:

We believe last week’s long-anticipated deal to include Univision in Nielsen’s National Television Index bodes well for improved long-term visibility of the company’s national ratings among advertisers. Univision’s solid ratings are now measured under Nielsen’s Hispanic Television Index. We think migration to full Nielsen’s National TV Index starting in 2007 should help it chip away at big audience-to-revenue gap compared with English-language networks. The upcoming 2006 soccer World Cup should provide a near-term ratings boost. Our target price rises $3 to $38 on a p-e-to-growth premium to peers and the S&P 500.

UVN 1-yr chart: