Last Thursday, SanDisk (Nasdaq: SNDK) reported record quarterly revenues, mainly due to strong sales in handsets and flash mp3 players. Eli Hararia, SanDisk Chief Executive Officer commented that “the fourth quarter was a strong finish to a great year for SanDisk…and we sold more than a million Flash MP3 players in the fourth quarter, gaining a clear number two share in the highly competitive U.S. retail market.” Despite this continuing strength, the company indicated that there would be a “seasonally soft” first quarter and would therefore have to cut prices to remain competitive and keep its share of the market. However, the weak quarter to come would be partially offset by ongoing strength in demand for memory chips used in cellular handsets. SanDisk’s latest earnings signal a complete makeover in the company’s strategy and product lines. To read the rest, click here .